Move

A cross-device web and mobile platform that used crowdsourced insights to help people research and evaluate Web3 projects, bringing relevant information and community-driven investment theses into one place.

Product discovery

User research

Implementation

Prototyping

Goal

Create Brazil’s first crowdsourced platform for Web3 research, making it easier for thousands of Brazilians to discover, evaluate, and learn about crypto projects.

Role

Owned the end-to-end product design process, from discovery and user research to UX/UI, prototyping, design system and implementation. Conducted user interviews and a quantitative survey.

Team Setup

Collaborated with Product Manager, Engineers, the Founder and key stakeholders, leading the product design process from discovery to implementation

Discovery

User Problem

“I struggle to find reliable information and different perspectives when researching crypto projects.”

I conducted 50 user interviews to understand how people researched crypto projects before investing, which sources they used, where they found information and how they evaluated projects. We focused on identifying the information users considered most important when assessing an investment opportunity.

“I want to understand the project fundamentals.”

Users want to understand the team behind a project and its tokenomics before making an investment decision.

“I want to assess the project’s market potential.”

Users want access to relevant market data to evaluate a project's current position and potential.

“I want to learn from the community.”

Users want to explore community sentiment and investment theses to understand different perspectives on a project.

Approach

Create a crowdsourced platform where users can research and evaluate Web3 projects through structured project information, market data, tokenomics, community insights, and user-generated investment theses.

01

Structured research

Bring key project information, tokenomics and market data together in one place.

02

Community insights

Help users understand different perspectives through community opinions, ratings and sentiment.

03

Crowdsourced theses

Enable users to share their own investment theses and learn from the research of others.

Ideation

Cross-functional ideation and rapid prototyping

I create a workshop with key participants and analyzed competitor references to explore different approaches. Then I created rapid prototypes, working closely with the PM, Engineers and stakeholders to define the information and features the platform should collect and surface.

Visual Exploration

Concept

Create a community-driven, futuristic platform where users can explore and evaluate crypto projects through shared insights

The experience combined structured financial data with a distinctive visual language, making complex project information easy to scan while standing out from existing crypto platforms.

Final Look & Feel

Validation

Testing the experience with rapid prototypes

Using the rapid prototypes, I tested the concept with users from the initial research. Participants were asked to find project information and contribute their own insights, helping us identify usability issues and refine the experience.

Research synthesis

  • Ranked project information based on what users searched for most.

  • Identified which information was valuable enough to keep and what could be removed.

  • Optimized the information input flow to make contributing insights as intuitive and simple as possible.

The Result

100K+ users in the first month

The platform quickly gained traction, with more than 100,000 users contributing to a growing database of Web3 projects and investment theses.

Thousands of user impacted

  • 500+ new projects were added during the first month.

  • 3,000+ investment theses were created by the community.

  • The platform established a crowdsourced ecosystem for discovering and evaluating Web3 projects.

Next Project

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BIC®

Redesigned BIC’s online store with a responsive interface for multiple screen sizes, launched across Europe and Latin America.

Redesign

Prototyping

Implementation

Art direction

ANDREI PIUCCO

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